2017 is just around the corner. But wait, are you equipped as a business to welcome and take charge of 2017? You know perfectly well that 2017 will come with numerous innovative ways that businesses can market their products and services. One aspect likely to change is search engine optimization (SEO). SEO continues to gain importance in businesses because it delivers more traffic to your website, helping you to become more visible to the masses and boost your brand. After all, what is the need of creating great content that isn’t visible to the audience when they run a search query?
In 2016, marketers continued to enjoy the value of SEO, notably mobile optimization and alignment of customer needs to their products. Some of the trends will remain, while some will change. Here are trends to watch out for in 2017.
Social Content is Still King
With Facebook, Twitter, Instagram, LinkedIn and other social media platforms gaining ground by the day, their importance is getting more and more pronounced in SEO. It is, therefore, true to say that in 2017 marketers will aim at making their social media posts rank higher on Search Engine Results Pages (SERPs). Linking your content to social media pages helps search engine crawlers determine the credibility of your website. It also helps the crawler understand the keyword phrase to associate with your site.
Videos Will Still Kill It
Most search engines are using blended search results, whereby they return video results side by side with article results. We all know that videos are the best ways to keep your visitors engaged, but you can now improve the ranking of your page on SERPs using videos. Videos get better organic page ranks as compared to plain text results. Additionally, videos tend to get a higher click-through rate compared to plain text. We predict that videos will get more relevance in the coming year and marketers will embrace this trend further come 2017.
Mobile Will Become More Relevant
Do you have a mobile friendly website? By now, you should understand that your audience is not in one place. People in Portland use different devices such as smartphones, tablets, phone watches and laptops to browse the web. Keeping this in mind, you need to make sure that you cater for all these browsing needs. Web design technology has changed over the past years to cater for mobile design. You can also take advantage of Portland SEO services to get a responsive website design for your business. This design makes sure your site adapts to different device screen sizes automatically.
Voice Search is More Convenient
With time, people on the go are making use of voice search due to its convenience and safety, especially when multitasking or driving. Voice search takes away the hustle of typing keywords to run a query. Google, Apple, and Microsoft have come up with voice-responsive assistants to make this easier.
You must brace yourself to expand your social media presence on social media, incorporate videos in your marketing strategy, use mobile more and align to voice search in 2017. All these give you a higher ranking on search engines. The better SEO optimization strategies you come up with, the more your business will benefit.